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Lay a trail

Let people know something’s going on. It sounds obvious but people need strong signals to encourage them to enter somewhere they don’t know, let alone have a conversation with someone.

Window art displays, flags, signs and door mats are all ways to let people know they are welcome and that you are open for business. Put yourself in full view where you can and make it easy for people to join in with what’s going on.

Or, if you’re tucked away somewhere, guide people to you, lay a trail, use chalk drawings, or arrows. Quirky ways will get people’s attention and you may even attract a few of the unusual suspects by appealing to our innate nosiness.